# Abdallah Mekky > xEO Engineer based in Cairo, Egypt — engineering visibility across SEO, GEO (Generative Engine Optimisation), and AEO (Answer Engine Optimisation). 18+ years of hands-on experience. ## Identity - Full name: Abdallah Mekky (عبدالله مكي) - Title: xEO Engineer - Location: Cairo, Egypt - Website: https://www.abdallahmekky.com - LinkedIn: https://www.linkedin.com/in/abdallahmekky - GitHub: https://github.com/abdallahmekky - Mastodon: https://mastodon.social/@abdallahmekky - YouTube: https://www.youtube.com/channel/UCk_J68bIXEwmhBr0FxGPjrw - Email: hello@abdallahmekky.com - WhatsApp: https://wa.me/201000356661 ## Expertise Technical SEO, AI Search Visibility, Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), LLM Citation Strategy, Core Web Vitals, Schema Markup (JSON-LD), JavaScript SEO, Crawl Budget Optimisation, E-E-A-T, International SEO, Local SEO, Multilingual SEO (Arabic–English), Topical Authority, Semantic Content Strategy. ## AI Platforms Optimised For Google Search, Google AI Overviews, ChatGPT / SearchGPT, Perplexity AI, Bing Copilot, Gemini, Claude (Anthropic). ## Core Services - [Technical SEO](https://www.abdallahmekky.com/services/technical-seo): Full audits, CWV, JavaScript SEO, schema markup, crawl budget, log-file analysis. - [AI Search Visibility — GEO & AEO](https://www.abdallahmekky.com/services/ai-visibility): LLM citation strategy, entity authority, AI Overview targeting, Perplexity & ChatGPT optimisation. - [Semantic Content Strategy](https://www.abdallahmekky.com/services/content-strategy): Topical authority mapping, E-E-A-T architecture, semantic keyword research. - [Full SEO Audit](https://www.abdallahmekky.com/services/seo-audit): 40-point technical audit, content gap, AI visibility gap, competitor benchmarking. - [1:1 SEO Consulting](https://www.abdallahmekky.com/services/seo-consulting): Direct consulting — no agency, no juniors. - [Local SEO](https://www.abdallahmekky.com/services/local-seo): Google Business Profile, citations, geo-targeted content. - [International SEO](https://www.abdallahmekky.com/services/international-seo): hreflang, country targeting, bilingual Arabic–English SEO. - [Healthcare SEO](https://www.abdallahmekky.com/services/healthcare-seo): YMYL-aware, E-E-A-T, medical schema. - [Shopify SEO](https://www.abdallahmekky.com/services/shopify-seo): Product pages, duplicate content, CWV. - [WordPress SEO](https://www.abdallahmekky.com/services/wordpress-seo): Beyond Yoast defaults — performance, schema, crawl efficiency. ## Geo-Targeted Services - [Egypt](https://www.abdallahmekky.com/services/egypt): Cairo-based, serving all of Egypt. - [UAE](https://www.abdallahmekky.com/services/uae): Dubai & Abu Dhabi. - [Saudi Arabia](https://www.abdallahmekky.com/services/ksa): Riyadh & Jeddah. - [Bahrain](https://www.abdallahmekky.com/services/bahrain): Manama. - [Kuwait](https://www.abdallahmekky.com/services/kuwait): Kuwait City. - [Qatar](https://www.abdallahmekky.com/services/qatar): Doha. - [Jordan](https://www.abdallahmekky.com/services/jordan): Amman. - [Oman](https://www.abdallahmekky.com/services/oman): Muscat. ## Industries - [Healthcare](https://www.abdallahmekky.com/industries/healthcare): Clinics, hospitals, doctors. - [Law Firms](https://www.abdallahmekky.com/industries/law-firms): Legal search visibility. - [Real Estate](https://www.abdallahmekky.com/industries/real-estate): Agencies & developers. - [Finance & Fintech](https://www.abdallahmekky.com/industries/finance): Banks, investment, fintech. - [E-Commerce](https://www.abdallahmekky.com/industries/ecommerce): Shopify, WooCommerce, MENA. - [Travel & Hospitality](https://www.abdallahmekky.com/industries/travel-hospitality): Hotels, resorts, tourism. - [Education](https://www.abdallahmekky.com/industries/education): Universities, schools, nurseries, e-learning. - [F&B / Restaurants](https://www.abdallahmekky.com/industries/food): Local SEO, Google Maps. ## Knowledge Base - [What is xEO?](https://www.abdallahmekky.com/knowledge/xeo): SEO + GEO + AEO engineered as one system. - [What is GEO?](https://www.abdallahmekky.com/knowledge/geo): Generative Engine Optimisation explained. - [Core Web Vitals 2026](https://www.abdallahmekky.com/knowledge/core-web-vitals): What actually moves the needle. - [SEO Audit Checklist](https://www.abdallahmekky.com/knowledge/seo-audit-checklist): The 40-point framework. - [SEO vs GEO vs AEO](https://www.abdallahmekky.com/compare): Technical comparison. - [Google Algorithm History](https://www.abdallahmekky.com/timeline): 1998 to 2026. - [Technical SEO Glossary](https://www.abdallahmekky.com/glossary): Terms explained. ## Writing Field notes and experiments on Technical SEO, AI Search visibility, and LLM optimisation. - [I Added llms.txt to My Site — Here's What Happened](https://www.abdallahmekky.com/writing/llms-txt-experiment): Real AI baseline experiment across ChatGPT, Perplexity, Gemini, and Claude. ## Free SEO Tools Interactive tools, built and hosted directly on the site — no signup required. - [xEO Score Checker](https://www.abdallahmekky.com/tools/checker): Checks any URL for SEO, GEO, and AEO signals. - [Title & Meta Preview](https://www.abdallahmekky.com/tools/title-preview): Live Google search-result preview for titles and descriptions. - [Broken Link Checker](https://www.abdallahmekky.com/tools/broken-links): Finds broken and redirecting links on a page. - [llms.txt Validator](https://www.abdallahmekky.com/tools/llms): Validates a site's llms.txt file against the spec. - [robots.txt AI Crawler Checker](https://www.abdallahmekky.com/tools/robots): Shows which AI crawlers (GPTBot, ClaudeBot...) are allowed or blocked. - [Structured Data (JSON-LD) Checker](https://www.abdallahmekky.com/tools/schema-checker): Validates JSON-LD schema markup. - [Sitemap Health Checker](https://www.abdallahmekky.com/tools/sitemap-health): Audits sitemap.xml for broken and missing entries. - [Word Counter & Reading Time](https://www.abdallahmekky.com/tools/word-counter): Word count, character count, and reading time estimate. ## Key Pages - [Home](https://www.abdallahmekky.com/): Services overview and expertise summary. - [About](https://www.abdallahmekky.com/about): Full background, experience, philosophy. - [Process](https://www.abdallahmekky.com/process): 4-step engagement — Discovery, Audit, Execution, Report. - [Strategy](https://www.abdallahmekky.com/strategy): The SEO & AI Search framework. - [Pricing](https://www.abdallahmekky.com/pricing): Transparent pricing and engagement models. - [Work / Case Studies](https://www.abdallahmekky.com/work): Real results with real metrics. - [FAQ](https://www.abdallahmekky.com/faq): Frequently asked questions. - [Resources](https://www.abdallahmekky.com/resources): Free guides and frameworks. - [Tools](https://www.abdallahmekky.com/tools): Free interactive SEO tools plus the recommended SEO & AI Search stack. - [Blog](https://blog.abdallahmekky.com): Articles on Technical SEO, GEO, and AI Search. - [Newsletter](https://www.abdallahmekky.com/newsletter): Published on substance, not schedule. - [Contact](https://www.abdallahmekky.com/contact): Book a free discovery call. ## Personal - [Story](https://www.abdallahmekky.com/story): 30 years on the open web — from 1995 to 2026. - [Journey](https://www.abdallahmekky.com/journey): 18 years from code to SEO expert. - [Languages](https://www.abdallahmekky.com/languages): Arabic, English, and more.