Schema type

SoftwareApplication

SoftwareApplication helps describe online tools in a way that search engines and answer systems can understand. This is especially relevant for free tools and utilities.

Browser tools, utilities, and web applications that are freely accessible.

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When to use it

SEO tools
AI search utilities
Browser-based apps
Web calculators or generators

Core fields

• name
• applicationCategory
• operatingSystem
• offers
• description

Example JSON-LD

{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "robots.txt Checker",
  "applicationCategory": "BrowserApplication",
  "operatingSystem": "Any",
  "offers": {
    "@type": "Offer",
    "price": "0",
    "priceCurrency": "USD"
  }
}

Common mistakes

• Marking a non-tool page as a SoftwareApplication
• Using the type for generic pages without a real app