Knowledge Base

Reference guides, not theory

Comprehensive reference guides on Technical SEO, AI Search, and the discipline of making brands visible to both search engines and large language models. Written from real client work.

AI Visibility2026-08-01 · 6 min read

What is xEO? Search + Generative + Answer Engineering

xEO unifies SEO, GEO, and AEO into one discipline: engineering a brand's visibility everywhere an answer can appear, instead of treating them as three separate jobs.

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AI Visibility2026-06-01 · 5 min read

What GEO actually means in 2026 - and why it matters now

Generative Engine Optimisation isn't a buzzword. It's the practical set of techniques that determine whether your brand appears in AI-generated answers.

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Technical SEO2026-06-01 · 7 min read

Core Web Vitals in 2026: what actually moves the needle

Three years since CWV became a ranking signal. Here's what the data shows actually matters — and what's been overhyped.

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Strategy2026-06-01 · 9 min read

The technical SEO audit checklist I use for every new client

A detailed walk-through of the 40-point audit process that forms the foundation of every engagement — including what most tools miss.

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