A clear process.
No surprises.
Every engagement follows the same four steps — so you always know where we are, what's being worked on, and what's coming next.
Discovery Call
We talk through your business, goals, and where search fits into your growth. No pitch, no pressure — just a clear look at where you are and where you want to be.
"You'll leave the call knowing exactly what the right next step is — whether that's working with me or not."
What's covered
- —Your current organic traffic situation
- —What you've tried before (and what worked or didn't)
- —Business goals and how search maps to them
- —Whether AI visibility is relevant to your sector right now
- —What a realistic engagement looks like
Audit & Strategy
A full diagnostic of your site's technical health, content gaps, and AI-visibility blind spots. You receive a written strategy with prioritised actions.
"Delivered as a clear written report — not a data dump. Every finding comes with a recommendation and a priority rating."
What's covered
- —Technical audit (crawl, index, speed, schema, mobile)
- —Core Web Vitals diagnosis
- —Content gap & cannibalisation analysis
- —AI visibility gap (how you appear in AI answers today)
- —Competitor benchmarking (up to 3 competitors)
- —Prioritised roadmap: quick wins, medium-term, long-term
Execution
We implement in order of impact. Technical fixes first, then content, then AI-visibility layers. Structured as monthly sprints with a clear scope each cycle.
"You always know what's being worked on and why. No black-box retainers."
What's covered
- —Technical fixes implemented directly or handed to your dev team with spec docs
- —Content briefs delivered to your writers (or mine)
- —Schema markup, structured data, internal linking
- —AI visibility signals built over time
- —Weekly async updates — no surprise calls
Report & Iterate
Every month: a clear report with what moved, what didn't, and what's next. No vanity metrics — rankings, organic traffic, and AI citation appearances only.
"The report comes first — then a 30-minute call to walk through it together. You never go into a call without context."
What's covered
- —Ranking changes for tracked keywords
- —Organic traffic movement (sessions, clicks, impressions)
- —AI citation appearances (where tracked)
- —Technical health score update
- —Next sprint scope and rationale
Principles I work by
Impact over activity
I don't optimise for looking busy. Every sprint is scoped around the changes most likely to move the needle — not a checklist of tasks to tick.
You talk to me directly
No account managers, no middlemen. You work with me — the person who does the actual thinking and the actual work.
No vanity metrics
Rankings and traffic that map to business outcomes. I won't show you an impressions dashboard and call it a win.
Transparent reasoning
Every recommendation comes with a why. If I'm prioritising technical fixes over content this month, I'll tell you exactly why.
Quick wins first
The audit always surfaces fast wins — things that can move in days or weeks. I fix those first before going after the longer plays.
Built to last
Everything I build is durable. No tricks that work until the next algorithm update. Technical foundations and content authority that compound over time.
"I don't do retainers that feel like subscriptions to a newsletter. Every month has a clear scope, a clear output, and a clear reason for existing."— How I think about ongoing work
Let's get you found.
The discovery call is free, 30 minutes, and comes with no obligation. We'll figure out together whether this is the right fit.