SEO for Law Firms.
Win before the consultation.
When someone needs a lawyer in Cairo, Dubai, or Riyadh, they ask Google — or increasingly, they ask an AI. If your firm is not the answer, a competitor is. I fix that.
Generic SEO
does not cut it here.
Legal is the highest-stakes YMYL category. Google and AI engines apply maximum scrutiny before recommending any law firm. Generic SEO fails here — you need a consultant who understands legal E-E-A-T, attorney schema markup, and how to build digital authority in a regulated profession.
What I do
for your industry.
Technical SEO Audit
Full crawl, index, speed, and schema audit built for legal sites. Attorney and LegalService schema markup included.
AI Visibility (GEO/AEO)
Get your firm cited when someone asks ChatGPT, Perplexity, or Google AI for legal help in your practice area.
Legal Content Strategy
Practice area pages, FAQ schema, and E-E-A-T content built to rank for high-intent legal queries in Arabic and English.
Local SEO
Google Business Profile optimisation and local citation strategy for law firms in Cairo, Dubai, Riyadh, and across MENA.
SEO Audit
A prioritised action plan showing exactly what is stopping your firm from ranking — and what to fix first.
SEO Consulting
Strategic advisory for law firm marketing teams. I translate complex SEO into decisions your partners can act on.
Legal SEO is different.
Treat it that way.
Most SEO agencies have never read a bar association advertising rules. I understand the compliance constraints, the trust signals Google requires for legal content, and the specific schema types that give law firm pages an edge.
In the Arab world, legal search is still underdeveloped — which means the firms that invest now will own their practice areas for years.
Bar-compliant content strategy
Content built within the advertising constraints of MENA legal markets — no promises, no claims that create liability.
Practice area expertise
Criminal, corporate, family, real estate — each practice area needs its own keyword and content strategy.
Attorney schema markup
LegalService, Attorney, and LocalBusiness schema implemented correctly — the technical signals AI engines rely on.
Arabic and English SEO
Bilingual strategy for firms serving both Arabic-speaking clients and the expat market across MENA.
Your next client is searching right now.
Will they find you?
Legal SEO requires a specialist who understands both search engines and the legal market. Book a free call and find out what is stopping your firm from ranking.