Healthcare SEO
Google holds medical content to the highest standard. So do I.
What's included
Healthcare is a YMYL (Your Money or Your Life) category — meaning Google applies its strictest quality standards to medical and health-related content. Ranking as a doctor, clinic, or health service provider requires deep E-E-A-T signals: demonstrable expertise, verifiable credentials, and trust signals that go far beyond standard SEO. I specialise in building exactly that.
I've worked with healthcare providers across the MENA region, helping them build search visibility that reflects their real-world expertise. Medical SEO isn't just about keywords — it's about convincing Google (and AI systems) that your practitioner is a credible, authoritative source. Get it wrong and you rank nowhere. Get it right and you become the go-to result for patients searching for your specialty in your city.
Book a free discovery call →- —E-E-A-T audit — Expertise, Experience, Authoritativeness, Trustworthiness assessment
- —YMYL content strategy & compliance review
- —Doctor / practitioner profile optimisation (author pages, credentials)
- —Medical schema markup (Physician, MedicalClinic, MedicalSpecialty)
- —Google Business Profile optimisation for medical practices
- —Patient-intent keyword research (symptoms, treatments, specialists)
- —Local SEO for clinic locations — map pack & local search dominance
- —Review acquisition & reputation management strategy
- —AI visibility for health queries — appearing in AI Overviews for medical searches
Where I optimise
Google Search
YMYL & E-E-A-T focus
Google Business Profile
Medical practice listing
Google AI Overviews
Health query citations
Perplexity AI
Medical answer visibility
Healthgrades / Doctoralia
Citation & trust signals
Schema.org Medical
Structured data for health
Common questions
What is YMYL and why does it affect my medical website?
YMYL stands for "Your Money or Your Life" — Google's designation for content that could significantly impact a person's health, finances, or safety. Medical websites fall squarely in this category. Google applies stricter quality evaluation to YMYL content, which means a medical site with weak E-E-A-T signals will struggle to rank regardless of other SEO factors.
My clinic is in Jordan / UAE / Saudi Arabia — can you help?
Yes — healthcare SEO in the MENA region is something I have direct experience with. I understand the local search landscape, the bilingual (Arabic/English) patient search behaviour, and the platform-specific nuances for each market.
How do I build E-E-A-T as a doctor?
E-E-A-T for medical professionals is built through: a detailed, credentials-rich author page; citations on authoritative medical directories; patient reviews on Google and relevant platforms; schema markup that surfaces your qualifications to search engines; and content that demonstrates genuine clinical expertise — not just keyword coverage.
Can patients find my clinic in AI-generated answers?
Increasingly yes — patients are asking AI systems like ChatGPT and Perplexity for specialist recommendations. Appearing in those answers requires E-E-A-T signals that LLMs can verify: structured data, authoritative citations, and content that directly answers the questions patients ask. This is a growing part of my healthcare SEO work.
What else I offer
Let's get you found.
Start with a free 30-minute call. No pitch — just a clear look at where you are and what it would take to get where you want to be.