Semantic Content Strategy
Content that ranks, answers, and earns AI citations.
What's included
Keyword stuffing is dead. What works now is topical authority — a structured body of content that covers a subject comprehensively, earns trust from both search engines and AI systems, and converts readers into customers. I build the strategy; you (or your team) execute it.
Content without structure is noise. I map your topical territory first — what you need to own, what gaps exist, what's cannibalising itself — then build a content architecture that earns authority in search and gets cited by AI systems. Every piece has a job.
Book a free discovery call →- —Topical authority map (subjects to own, gaps to fill)
- —Content gap & cannibalisation audit
- —Semantic keyword research (intent-led, not volume-led)
- —E-E-A-T content architecture plan
- —Content brief templates for your team
- —Internal linking strategy
- —Content pruning & consolidation recommendations
- —AI citation readiness audit (FAQ structure, structured answers)
- —Editorial calendar with priority sequencing
Common questions
Do you write the content, or just the strategy?
I provide the strategy, briefs, and architecture. I don't write the content myself — but the briefs I produce are detailed enough for any writer (in-house or freelance) to execute well. If you need writers, I can recommend trusted partners.
How do you approach E-E-A-T?
Experience, Expertise, Authoritativeness, Trustworthiness — these are signals built into your content architecture, author profiles, and site structure, not just talking points. I audit your current signals and build a plan to strengthen them in ways Google and AI systems can parse.
What is content cannibalisation, and why does it matter?
When multiple pages on your site compete for the same query, they split your authority and confuse search engines about which page to rank. This is more common than most people realise and often the single biggest fix available. I identify every cannibalisation issue and tell you exactly how to resolve it.
Can content strategy help with AI visibility too?
Yes — this is one of the intersections I focus on. Structuring content with clear answers, FAQ sections, and authoritative depth is exactly what helps AI systems cite you. A good content strategy serves both traditional search and AI visibility simultaneously.
What else I offer
Let's get you found.
Start with a free 30-minute call. No pitch — just a clear look at where you are and what it would take to get where you want to be.