01

Technical SEO

The foundation that everything else depends on.

If search engines can't efficiently crawl, understand, and index your site — no content strategy will compensate. Technical SEO is where I start with every client.

• —Full technical audit (crawl, index, speed, structured data)
• —Core Web Vitals diagnosis & remediation
• —Site architecture & internal linking
• —Schema markup implementation
• —JavaScript SEO & rendering issues
• —Crawl budget optimisation

02

AI Search Visibility

Get cited in ChatGPT, Perplexity, and Google AI Overviews.

Classic SEO gets you on Google. AI Visibility gets you into the answers. These are now different disciplines — and most brands are only doing one.

• —GEO — Generative Engine Optimisation
• —AEO — Answer Engine Optimisation
• —LLM citation strategy
• —Entity definition & authority signals
• —Featured snippet & AI Overview targeting
• —Perplexity & SearchGPT visibility

03

Semantic Content Strategy

Content that ranks, answers, and earns AI citations.

Built on topical authority and semantic structure — not keyword stuffing. Every piece of content has a job: rank, convert, or get cited by AI.

• —Topical authority mapping
• —Content gap & cannibalisation analysis
• —Semantic keyword research
• —E-E-A-T content architecture
• —Content pruning & consolidation

04

Full SEO Audit

A prioritised action plan, not a data dump.

A comprehensive deep-dive into your site's technical health, content opportunities, and AI-visibility blind spots — delivered as a clear, prioritised roadmap.

• —Technical health report
• —Content & keyword gap report
• —AI visibility gap analysis
• —Competitor benchmarking
• —Priority roadmap (quick wins + long-term)

05

Local SEO

Show up when it matters most — right where your customers are.

Google Maps pack, Google Business Profile, local citations, and geo-targeted content. For service-based businesses and clinics that need to dominate their local market.

• —Google Business Profile audit & optimisation
• —Local citation building & NAP consistency
• —Geo-targeted landing page strategy
• —Local keyword research (city & intent-based)
• —Review acquisition strategy
• —LocalBusiness schema markup

06

SEO Consulting

Strategy and clarity — straight from an expert who's done the work.

For business owners, marketing teams, and executives who need clear SEO direction. Training, agency audits, domain strategy, and 1:1 advisory.

• —Initial 90-minute strategy session
• —SEO roadmap for your team's capacity
• —In-house team training (Arabic or English)
• —Agency audit & output review
• —Monthly advisory retainer
• —Domain strategy consultation

07

International SEO

Rank in the right country, in the right language.

hreflang, geo-targeting, bilingual Arabic/English SEO, and cross-border content strategy. Specialist experience across MENA markets.

• —International SEO audit & hreflang strategy
• —ccTLD vs subdirectory recommendation
• —Arabic & English bilingual SEO
• —Market-specific keyword research per country
• —Duplicate content audit across language versions
• —MENA search landscape expertise

08

Healthcare SEO

Google holds medical content to the highest standard. So do I.

SEO for doctors, clinics, and health providers — E-E-A-T compliant and YMYL-aware. From medical schema to local practice visibility to AI health query citations.

• —E-E-A-T audit & improvement plan
• —YMYL content strategy & compliance
• —Medical schema markup (Physician, Clinic)
• —Google Business Profile for medical practices
• —Patient-intent keyword research
• —AI visibility for health queries

09

WordPress SEO

The world's most popular CMS — optimised correctly.

Technical and on-page SEO for WordPress. Yoast/Rank Math setup, Core Web Vitals, duplicate content fixes, plugin audit, and schema implementation.

• —Full WordPress technical SEO audit
• —Yoast SEO / Rank Math configuration
• —Core Web Vitals diagnosis & remediation
• —Category & archive page SEO strategy
• —Plugin audit — identifying SEO-harming plugins
• —Schema markup implementation

10

Shopify SEO

Stop paying for every click. Build organic traffic that compounds.

Technical SEO for Shopify stores: product & collection page optimisation, duplicate content fixes, Product schema, Core Web Vitals, and a content strategy that drives organic purchases.

• —Shopify technical SEO audit
• —Product & collection page optimisation
• —Product schema (Review, Offer, Availability)
• —Core Web Vitals & theme optimisation
• —Blog & content strategy for organic traffic
• —Shopify app audit