What I do —
and why it matters
Search is no longer one channel. I cover both the traditional ranking game and the emerging AI visibility layer — so your brand shows up wherever your audience is looking.
01
⚙️Technical SEO
The foundation that everything else depends on.
If search engines can't efficiently crawl, understand, and index your site — no content strategy will compensate. Technical SEO is where I start with every client.
- —Full technical audit (crawl, index, speed, structured data)
- —Core Web Vitals diagnosis & remediation
- —Site architecture & internal linking
- —Schema markup implementation
- —JavaScript SEO & rendering issues
- —Crawl budget optimisation
02
🤖AI Search Visibility
Get cited in ChatGPT, Perplexity, and Google AI Overviews.
Classic SEO gets you on Google. AI Visibility gets you into the answers. These are now different disciplines — and most brands are only doing one.
- —GEO — Generative Engine Optimisation
- —AEO — Answer Engine Optimisation
- —LLM citation strategy
- —Entity definition & authority signals
- —Featured snippet & AI Overview targeting
- —Perplexity & SearchGPT visibility
03
✍️Semantic Content Strategy
Content that ranks, answers, and earns AI citations.
Built on topical authority and semantic structure — not keyword stuffing. Every piece of content has a job: rank, convert, or get cited by AI.
- —Topical authority mapping
- —Content gap & cannibalisation analysis
- —Semantic keyword research
- —E-E-A-T content architecture
- —Content pruning & consolidation
04
🔍Full SEO Audit
A prioritised action plan, not a data dump.
A comprehensive deep-dive into your site's technical health, content opportunities, and AI-visibility blind spots — delivered as a clear, prioritised roadmap.
- —Technical health report
- —Content & keyword gap report
- —AI visibility gap analysis
- —Competitor benchmarking
- —Priority roadmap (quick wins + long-term)
Let's get you found.
Not sure which service fits? Start with a free call — we'll figure it out together. No pitch, just clarity.