I grew up
online.

The Spark.

1995. A computer arrives in the house. Windows 95. MS-DOS. A feeling that something enormous had just walked into my life.

I remember sitting in front of that screen and feeling like I was talking to the future. I didn't know what it was yet. But I knew I had to keep going.

Hello, World.

The web. HTML 4. Geocities. ICQ. The whole internet felt like a playground with no fences — you could build anything, talk to anyone, be anyone.

Lycos, AltaVista, Yahoo, Ask Jeeves, Excite, HotBot — seven search engines fighting for the same eyeballs. My first website had animated GIFs, tiled backgrounds, and a visitor counter. It was magnificent. And somewhere in the back of my head, a question was forming: why does one page show up and another doesn't?

The first time I made a webpage appear in a browser, I felt like a wizard. The first time it appeared in a search engine, I wanted to understand everything.

Forums & Communities.

phpBB and vBulletin forums were where real conversations happened — before social media swallowed everything whole. I built them, managed communities, customised themes.

WordPress was becoming the engine of the web. And the question I'd been carrying since 1999 was getting louder: some pages ranked, others didn't. I started reading everything I could find about why.

meckki.com — The Lab.

2008. I launched meckki.com — a full portal: blog, forums, download centre, image gallery. Not a side project. A real site with real traffic ambitions.

This was my SEO laboratory. Google Toolbar PageRank was still a thing. Alexa Toolbar rankings mattered. I tested every technique from the moment it appeared — on-page signals, internal linking, crawl behaviour, anchor text, site architecture. Everything I read, I applied here first.

Then Alkhabiry.com. Then Maadi.Guide — local SEO for one of Cairo's most recognised neighbourhoods. Then Cairofieds, a classifieds platform. Then abdallah.blog. Each one a new set of constraints, a new set of lessons.

Every site I built was an experiment. Every ranking I earned taught me something Google's documentation never said.

Building & Optimising.

Laravel changed how I thought about web applications — clean, expressive, elegant. I built real products. But more importantly, I applied SEO on every single one of them from day one.

Technical foundations, site architecture, crawl efficiency — I was learning that a beautiful site nobody finds is a silent site. SEO wasn't a checklist anymore. It was the lens through which I designed everything.

There's something deeply satisfying about building something from nothing and watching people actually find it on Google.

abdallahmekky.com Launched.

2013. I launched abdallahmekky.com and started doing SEO professionally — taking everything I'd learned across meckki.com, Alkhabiry.com, Maadi.Guide, Cairofieds, and dozens of client projects, and turning it into a consultancy.

I watched Google evolve in real time: PageRank Toolbar to Penguin to Panda to RankBrain to Core Updates. Every algorithm shift was a new puzzle — and I had years of first-hand data to work with, not just theory.