Published when it
earns your time.
Technical SEO and AI search insights — written when there is something genuinely worth saying. Not on a schedule. Not padded. The inbox is crowded enough.
No spam. Unsubscribe any time. Frequency: when it is earned.
Signal. No noise.
Technical Breakdowns
Deep dives into crawl architecture, rendering issues, Core Web Vitals root causes, and schema implementation — with actual code and configurations, not generic advice.
AI Search Intelligence
Real experiments and findings on GEO, AEO, LLM citation patterns, and what is actually moving the needle for AI visibility — not speculation.
Algorithm Analysis
When Google or a major AI engine makes a significant move, a clear-eyed analysis of what actually changed, who it affected, and what to do about it.
Tools & Frameworks
New tools, audit frameworks, and process improvements — only when they genuinely change the way technical SEO work gets done.
You will not get
- ×Weekly emails padded to hit a publishing schedule
- ×Recycled Twitter threads repackaged as insights
- ×"Top 10 SEO tips" content dressed up as analysis
- ×Affiliate product recommendations or sponsored content
- ×Vanity metrics disguised as results
Past issues
One email.
Worth reading.
Join practitioners who want the real technical detail — not the summarised version that gets posted to LinkedIn two weeks later.