Scoped to your
problem. Not padded.
No fixed price lists. Every engagement is scoped after a discovery call — because a startup on WordPress has a different problem than an enterprise on a custom ERP.
Why no prices? Scope drives cost — not the other way around. A 30-minute discovery call is always free and always the right first step. You will leave with a clear picture of what is needed and what it will cost before committing to anything.
Four ways to engage
Foundation
Technical SEO Audit
Timeline: 1–2 weeks
Ideal for — Sites with untapped ranking potential, post-migration issues, or unexplained traffic drops.
Includes
- —40-point technical audit across all four pillars
- —Server log file analysis — actual Googlebot and AI bot behaviour
- —Rendering and DOM inspection (SSR/CSR/hybrid)
- —Core Web Vitals root-cause diagnosis per page type
- —Schema markup audit and gap report
- —AI visibility baseline — how ChatGPT, Perplexity, and Gemini see you today
- —Prioritised action report: Quick wins, medium-term, and long plays
- —Written delivery with full engineering specs
Not included
- ×Implementation
- ×Ongoing monitoring
Ongoing
Monthly SEO Retainer
Timeline: Monthly sprints
Ideal for — Growing businesses that need consistent technical execution, not one-off reports.
Includes
- —All Audit deliverables as month-one foundation
- —Monthly sprint execution — fixes implemented in priority order
- —Core Web Vitals and crawl health monitoring
- —Schema and AI visibility iteration
- —Competitor benchmarking (up to 3 competitors)
- —Monthly written report — what moved, what did not, and why
- —Monthly strategy call (30 min)
- —Direct access via email for technical questions
Not included
- ×Development hours beyond SEO scope
Specialist
AI Visibility Sprint
Timeline: 4 weeks
Ideal for — Brands that rank on Google but are invisible in ChatGPT, Perplexity, and AI Overviews.
Includes
- —AI visibility gap analysis — all major LLMs and AI engines
- —Entity definition and structured data foundation
- —LLMs.txt setup and AI bot crawl configuration
- —FAQPage and AEO schema implementation
- —E-E-A-T signal audit and improvement plan
- —Brand mention and citation velocity baseline
- —Featured Snippet and AI Overview targeting recommendations
- —Competitor AI citation benchmarking
Not included
- ×Traditional SEO execution
- ×Ongoing monitoring
Advisory
SEO Consulting
Timeline: Flexible
Ideal for — In-house SEO teams or agencies that need strategic direction, peer review, or mentorship.
Includes
- —Strategic direction and roadmap review
- —Technical SEO code and architecture review
- —Team mentorship and knowledge sessions
- —Audit review and prioritisation support
- —New project technical SEO spec writing
- —Framework-agnostic (Next.js, Laravel, WordPress, custom)
- —Available hourly or on a retainer block basis
Not included
- ×Direct implementation work
What you get.
What you don't.
You will get
- ✓Direct access to Abdallah — no account managers, no middlemen
- ✓Engineering-grade output with clear implementation specs
- ✓Honest scoping — if your problem is small, the scope will be small
- ✓AI-era thinking built into every technical recommendation
- ✓Results tied to business outcomes, not vanity dashboards
You will not get
- ×Vanity metric reports (impressions, clicks with no business context)
- ×Automated tool dumps labelled as audits
- ×Work handed to juniors after a senior sales call
- ×SEO tricks that break on the next core update
- ×Padded scopes designed to extend billable hours
30 minutes. No obligation.
A discovery call costs nothing and ends with clarity — what the problem is, what it will take to fix, and whether working together makes sense.