Learn SEO —
not just hire it out
Taught directly by the person doing the work — not a pre-recorded academy, not a template. Start with the fundamentals, and build from there.
01
🎓SEO Fundamentals
Start from zero. Learn how search actually works — no fluff, no jargon.
A practical, ground-up introduction to SEO for people who've never touched it before — how Google actually finds, understands, and ranks pages, and what to do about it.
02
🔧Advanced Technical SEO
For people who already know the basics and want to go deep.
Crawl budget optimisation, JavaScript rendering, log file analysis, and the technical edge cases that separate good SEO from great SEO — for sites that have outgrown the fundamentals.
03
✦GEO — Generative Engine Optimisation
Get your brand cited by ChatGPT, Perplexity, and Gemini.
A practical course on the entity signals, structured data, and content patterns that determine whether AI systems cite your brand — or a competitor's — in generated answers.
04
💬AEO — Answer Engine Optimisation
Get your content pulled as the direct answer, not just a ranking.
How to structure content so it gets lifted by AI Overviews, voice assistants, and featured snippets — the formatting, schema, and content patterns that make a passage answer-extractable.
05
🧭xEO Engineering
SEO, GEO, and AEO — engineered as one system, not three courses.
The flagship course: how to build the single technical and content foundation that drives visibility across Google, AI Overviews, and generative answer engines at once — the same framework behind everything on this site.
Let's figure out your level.
Tell me where you're starting from and what you're trying to do — I'll point you at the right course, or tell you honestly if you don't need one.