Advanced Technical SEO
For people who already know the basics and want to go deep.
What it's for
This isn't a checklist refresher. It's the diagnostic layer above SEO Fundamentals — how to read server logs, diagnose JavaScript rendering issues, fix crawl budget waste on large sites, and run a technical audit the way I actually run one for clients, not the way a generic template suggests.
Enrol / ask a question →- —You've completed SEO Fundamentals or have equivalent real-world experience
- —You manage a large or JavaScript-heavy site with crawl budget or rendering problems
- —You're an in-house SEO who needs to diagnose issues tools like Screaming Frog only surface, not explain
- —You want to run technical audits at a professional level, not just work through checklists
What you'll cover
01
Crawl budget & log file analysis
- —Reading server logs to see exactly what Googlebot does on your site
- —Diagnosing crawl waste on large or faceted-navigation sites
- —Prioritising which pages actually deserve crawl budget
02
JavaScript SEO & rendering
- —How Googlebot renders JS-heavy sites (two-wave indexing) and where it breaks
- —Diagnosing client-side vs. server-side rendering issues
- —Framework-specific gotchas — Next.js, React, and Vue
03
Site architecture at scale
- —Internal link equity distribution across large sites
- —Pagination, faceted navigation, and duplicate content traps
- —Canonicalisation strategy for large catalogs and product sets
04
Structured data & entity signals
- —Schema beyond the basics: Person, Organisation, Product, FAQPage combinations
- —Building topical authority through internal entity consistency
05
Core Web Vitals in depth
- —Diagnosing LCP, INP, and CLS root causes — not just reading the score
- —Fixing performance issues at the code level, not the plugin level
06
Advanced diagnostics & reporting
- —Building a prioritised technical audit from raw crawl and log data
- —Communicating technical findings to non-technical stakeholders
Common questions
Do I need SEO Fundamentals first?
Not strictly required, but strongly recommended if you're newer to SEO. This course assumes you already know what crawling, indexing, and ranking mean and jumps straight into diagnostics.
Will this cover GEO or AEO?
No — those are separate, dedicated courses. This one is entirely about the technical foundation: how it's diagnosed, broken down, and fixed at a professional level.
What tools do I need?
Screaming Frog (or equivalent crawler), Google Search Console access, and ideally access to raw server logs for the log analysis module. Everything else is explained from scratch.
Is this hands-on or just theory?
Hands-on. You'll work through real (anonymised) audits and log files, not hypothetical examples.
Let's get you learning.
Send a message with where you're starting from — I'll tell you honestly whether this course is the right fit.