SEO Fundamentals
Start from zero. Learn how search actually works — no fluff, no jargon.
What it's for
This is the course I wish existed when I started. No recycled checklists, no theory for its own sake — just how search engines actually crawl, understand, and rank pages, taught by someone who does this for a living, so you walk away able to actually do the work, not just recognise the terms.
Enrol / ask a question →- —You're launching a website and want to do SEO right from day one
- —You're a marketer who keeps hearing SEO terms thrown around and wants to actually understand them
- —You run a small business and can't justify an agency retainer yet
- —You want a solid foundation before going deeper into technical SEO or AI search visibility
What you'll cover
01
How search engines actually work
- —Crawling, indexing, and ranking explained in plain language
- —What Google's algorithm is actually optimising for
- —Why "ranking #1" is the wrong first question to ask
02
Keyword research fundamentals
- —Understanding search intent
- —Finding keywords with free and paid tools
- —Mapping keywords to the right pages
03
On-page SEO
- —Titles, meta descriptions, and headers that actually work
- —Content structure that both readers and search engines understand
- —Internal linking basics
04
Technical SEO basics
- —Site speed and Core Web Vitals — what matters and why
- —Mobile-friendliness essentials
- —Sitemaps, robots.txt, and crawlability
05
Off-page & local basics
- —Backlinks 101 — what actually counts as a "good" link
- —Google Business Profile essentials for local visibility
06
Measuring what matters
- —Setting up Google Search Console and Google Analytics
- —Tracking rankings without obsessing over vanity metrics
- —Turning data into your next move
Common questions
Do I need any prior experience?
None. This course is built for people who've never touched SEO before — we start from what a search engine actually does and build up from there.
Is this a live course or pre-recorded?
It's taught directly, not through pre-recorded videos — you're learning from someone actively doing this work, not a course platform.
Will this cover AI search (ChatGPT, Perplexity, AI Overviews)?
This course covers the foundations classic search ranking is built on. AI search visibility (GEO/AEO) is its own discipline and is covered in a separate, more advanced course.
What if I'm not sure this is the right level for me?
Send a message before enrolling — I'll ask a few questions about where you're starting from and tell you honestly if this course fits, or point you somewhere better.
Let's get you learning.
Send a message with where you're starting from — I'll tell you honestly whether this course is the right fit.