GEO — Generative Engine Optimisation
Get your brand cited by ChatGPT, Perplexity, and Gemini.
What it's for
Most GEO advice online is either recycled SEO tips with a new label, or vague theory with no way to act on it. This course is neither — it's the actual entity, structured-data, and content framework I use to get brands recognised, trusted, and cited inside generated AI answers.
Enrol / ask a question →- —You already understand SEO and want to understand how AI systems surface and cite brands
- —You manage a brand and want to know how ChatGPT, Perplexity, and Gemini currently describe you
- —You're a marketer trying to shift budget toward AI visibility but don't know where to start
- —You want the entity and structured-data foundation that GEO is actually built on, explained properly
What you'll cover
01
How generative engines actually retrieve information
- —Training data vs. real-time retrieval (RAG) — why this distinction matters for strategy
- —How ChatGPT, Perplexity, and Gemini differ in what they draw from
02
Entity clarity & disambiguation
- —What "being an entity" actually means to a large language model
- —Building unambiguous identity across your site, structured data, and third-party sources
03
Structured data for GEO
- —Person and Organisation schema, done right — not just present
- —Why JSON-LD matters more here than in classic SEO
04
Citation-worthy content
- —What makes a passage quotable by an AI system
- —Structuring claims so they’re extractable and correctly attributed
05
Authority & citation footprint
- —Why backlinks still matter — for a different reason than classic SEO
- —Building the third-party mentions that train models to trust you
06
Measuring GEO
- —Auditing how AI systems currently describe your brand
- —Tracking change over time without mature analytics tooling — yet
Common questions
Is this the same as SEO?
It shares a technical foundation, but the mechanics are different. This course is specifically about how generative AI systems retrieve, trust, and cite information — not about ranking pages.
Do I need a technical background?
Basic SEO literacy helps, but the course explains entity signals and structured data from the ground up.
Which AI platforms does this cover?
ChatGPT, Perplexity, Gemini, and Google AI Overviews — the platforms with the most measurable traction right now.
How is this different from the AEO course?
GEO is about being cited inside a generated response. AEO is about being extracted as a direct answer (snippets, voice, AI Overviews). Related but distinct — see xEO Engineering for how they connect into one system.
Let's get you learning.
Send a message with where you're starting from — I'll tell you honestly whether this course is the right fit.