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Free Courses, From People Who Actually Run Search

Every course here is free and comes from an official provider — Google, Meta, HubSpot, Semrush, Moz, or a university on Coursera. No individual "gurus", no paid upsells hidden behind a free first module.

Google Digital Garage40 hours · Self-paced · Certificate

Fundamentals of Digital Marketing

Google’s flagship free course — 26 modules covering SEO, search ads, social media, analytics, and e-commerce. Includes a free, shareable certificate.

SEO BasicsAnalyticsContent Strategy

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GoogleSelf-paced · Official certification

Google Skillshop

Official certifications for Google Ads, Google Analytics (GA4), and Search Ads 360 — the credentials most recruiters actually check for.

Google AdsGA4Search Ads 360

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Google Search CentralSelf-paced · Free · No certificate

Search Central Training

Google’s own documentation and training on how Search actually works — written by the Search team, not a third party. The most authoritative technical SEO source that exists.

Technical SEOCrawling & IndexingStructured Data

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MetaSelf-paced · Free certification

Meta Blueprint (Meta Business Learn)

Meta’s official learning platform for Facebook and Instagram advertising, community management, and creative strategy — with free certifications.

Meta AdsSocial Media StrategyCreative Testing

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HubSpotSelf-paced · Free certification

HubSpot Academy

One of the most respected free marketing education platforms — courses on SEO, content marketing, inbound marketing, and email, each with a free certificate.

SEOContent MarketingInbound Strategy

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SemrushSelf-paced · Free certification

Semrush Academy

Free courses taught by working SEO practitioners on keyword research, technical SEO, and using Semrush’s toolset effectively — vendor-run, but genuinely educational.

Keyword ResearchTechnical SEOSEO Tools

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MozSelf-paced · Free

Moz Academy

Structured SEO training from one of the industry’s oldest and most respected names — strong on SEO fundamentals and link building.

SEO FundamentalsLink BuildingLocal SEO

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Coursera (UC Davis)4 courses · Free to audit

Search Engine Optimization Specialization

A university-backed specialization covering SEO fundamentals, backlink strategy, and e-commerce SEO. Free to audit; paid for a certificate.

SEO StrategyE-commerce SEOBacklinks

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Know a free, official course that belongs here? Let us know — this list is reviewed and updated as new official programs launch.