SEO & Technical Search
Search Engine Optimization Specialization
by Coursera (UC Davis)
Built by UC Davis faculty and offered through Coursera, this specialization takes a more academic, structured approach than most SEO training — four courses building from fundamentals through to a hands-on capstone project auditing a real e-commerce site.
Free to audit
Price
4 courses · ~2 months
Time investment
Beginner
Level
What you'll learn
- Keyword research and search intent mapping
- On-page optimisation and content structuring
- Backlink strategy and link-building fundamentals
- A full e-commerce SEO audit, start to finish
Prerequisites
None — designed for complete beginners, though some assignments benefit from having a live site to practice on.
Topics covered
SEO StrategyE-commerce SEOBacklinks
Ready to start?
This course is hosted and delivered entirely by Coursera (UC Davis) — enrollment happens on their site.
Go to course