AEO & GEO
Google AI Overviews and Helpful Content Guidance
by Google Search Central
This is the most practical official resource for understanding what Google expects from content that is meant to be helpful in both classic and AI-focused search. It keeps the focus on clear answers, original value, topical clarity, and machine-readable structure rather than vague AI-SEO tricks.
Free
Price
Self-paced · 2-5 hours
Time investment
Intermediate
Level
What you'll learn
- How helpful, original, and user-centric content is evaluated
- How AI-assisted search surfaces depend on clear entity and content structure
- How to align content with user intent rather than keyword stuffing
- How to build trust with documentation, transparency, and signal quality
Prerequisites
Basic SEO and content publishing experience recommended.
Who it's for
Content teams, editorial managers, SEOs, and anyone building answer-first content for Google and AI surfaces.
Topics covered
Helpful ContentAI OverviewsAEOGEO
Ready to start?
This course is hosted and delivered entirely by Google Search Central — enrollment happens on their site.
Go to course