Local SEO
Google Business Profile Essentials
by Google Business Profile
Local search works when the business identity is accurate, consistent, and easy to trust. This official learning path is the baseline for avoiding outdated business information, duplicate profiles, and poor review hygiene that weakens local discoverability.
Free
Price
Self-paced · 2-4 hours
Time investment
Beginner
Level
What you'll learn
- How to create and verify a complete Google Business Profile
- How accurate NAP and service-area data affect local rankings
- How photos, reviews, and posts influence trust and engagement
- How to keep local listings healthy and compliant
Prerequisites
An actual business or client location is helpful for applying the guidance.
Who it's for
Business owners, local agencies, multi-location teams, and marketers responsible for map visibility.
Topics covered
Business ProfileLocal TrustReviewsMaps
Ready to start?
This course is hosted and delivered entirely by Google Business Profile — enrollment happens on their site.
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