AEO & GEO
Search Essentials for AI Features
by Google Search Central
AEO and GEO work best when they extend sound search fundamentals rather than trying to manufacture mentions. This learning path focuses on the inputs site owners can control: clear answers, original value, crawlable pages, strong entities, and structured data that accurately describes visible content.
Free
Price
Self-paced · 2-5 hours
Time investment
Intermediate
Level
What you'll learn
- How to write direct, independently useful answers
- How experience and original evidence strengthen content
- How to structure pages for scanning and machine understanding
- How to evaluate AI-search visibility without making unsupported promises
Prerequisites
Working knowledge of content publishing and basic SEO is recommended.
Who it's for
Content leads, SEOs, subject-matter experts, and product teams preparing content for answer surfaces and AI-assisted search.
Topics covered
AEOHelpful ContentAI Search
Ready to start?
This course is hosted and delivered entirely by Google Search Central — enrollment happens on their site.
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