Technical SEO
SEO Starter Guide
by Google Search Central
The SEO Starter Guide is the best first reference for separating durable search fundamentals from short-lived tactics. It explains how Google discovers and understands pages, how to make content accessible to people and crawlers, and which improvements are worth prioritising on a real site.
Free
Price
Self-paced · 2-4 hours
Time investment
Beginner
Level
What you'll learn
- How Google discovers and understands pages
- How to create useful titles, snippets, links, and image context
- Which technical and content changes improve discoverability
- How to avoid practices that violate Google Search Essentials
Prerequisites
None. Familiarity with editing a website is helpful but not required.
Who it's for
Site owners, marketers, developers, and anyone responsible for organic search who wants an official baseline before using specialist tools.
Topics covered
SEO FundamentalsOn-page SEOCrawlability
Ready to start?
This course is hosted and delivered entirely by Google Search Central — enrollment happens on their site.
Go to course