Analytics & Ads Platforms
Google Skillshop
by Google
The certifications most likely to actually get checked by a recruiter or client. Google Skillshop is the official certification path for Google’s own ad and analytics platforms — GA4, Google Ads, and Search Ads 360 — and each credential is publicly verifiable.
Free
Price
Self-paced · exam required
Time investment
Intermediate
Level
What you'll learn
- GA4 setup, events, and reporting
- Google Ads campaign types and bidding strategies
- Search Ads 360 for agency-scale campaign management
- How to read and act on analytics data
Prerequisites
None to start the training; the certification exams assume you’ve completed the associated modules.
Topics covered
Google AdsGA4Search Ads 360
Ready to start?
This course is hosted and delivered entirely by Google — enrollment happens on their site.
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