Technical SEO
Structured Data and Rich Results
by Google Search Central
Schema and JSON-LD help search engines and AI systems understand content at a machine-readability level. This official material is the most reliable starting point for implementing markup without guessing which properties matter or which rich results are realistic for a given page type.
Free
Price
Self-paced · 2-4 hours
Time investment
Intermediate
Level
What you'll learn
- How Schema.org and JSON-LD fit together in a real website
- Which types are relevant to content, entities, and FAQs
- How to avoid invalid or misleading markup
- How schema improves machine comprehension and answer accuracy
Prerequisites
Basic HTML and a working understanding of page content structure.
Who it's for
Developers, technical SEOs, content teams, and teams implementing structured data for search and AI visibility.
Topics covered
Schema MarkupJSON-LDRich ResultsEntity SEO
Ready to start?
This course is hosted and delivered entirely by Google Search Central — enrollment happens on their site.
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