Local SEO

SEO Training Course

by HubSpot Academy

The course is especially valuable for teams that need SEO to fit inside a broader content and demand-generation operation. It teaches the research, planning, publishing, and measurement habits that prevent SEO from becoming a collection of disconnected tasks.

Go to course on HubSpot Academy
Free (certificate optional)

Price

Self-paced · ~4 hours

Time investment

Beginner

Level

What you'll learn

  • How to perform foundational keyword and competitor research
  • How to build topic and content plans around intent
  • How technical health and authority support content performance
  • How to report SEO progress to non-specialists

Prerequisites

None. Bring a website, product, or service you can use as a working example.

Who it's for

Marketing generalists, content strategists, small businesses, and in-house teams building their first documented SEO process.

Topics covered

SEO StrategyContent PlanningReporting

Ready to start?

This course is hosted and delivered entirely by HubSpot Academy — enrollment happens on their site.

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