Crawling, indexing, structured data, site architecture, and the workflow required to resolve real production issues.
Audience
SEOs, developers, and teams owning the technical health of live sites.
Included courses
A practical documentation path for diagnosing discovery, crawl budget, canonicalization, robots.txt, sitemaps, and indexing problems using Google's own terminology and tools.
Official Google guidance for using Search Console to monitor coverage, URL inspection, crawl issues, performance, and indexing quality inside a real SEO workflow.
Official Google guidance on exposing meaning and entity relationships with schema markup, JSON-LD, and rich-result implementation best practices.
A vendor-led but practical audit curriculum covering technical issue discovery, prioritisation, internal linking, crawlability, and the workflow required to turn a crawl into an implementation plan.
Google's foundational guide to making content discoverable, understandable, and useful in Search. It establishes the principles behind titles, links, images, structured content, and sustainable optimization.
This learning path is designed to turn isolated resources into a real progression: fundamentals → systems → answer surfaces → implementation → sustainable execution.