Technical SEO
Crawlability, indexing, JavaScript rendering, structured data, and the technical systems behind reliable organic visibility.
Guides
Canonicalisation failures in Next.js App Router
How dynamic metadata, trailing slashes, locale prefixes, rewrites, and duplicate routes create canonicalisation failures in Next.js App Router.
FAQPage schema — what actually still works
The current practical role of FAQPage JSON-LD after Google reduced FAQ rich-result eligibility, and how to combine it with answer-first page structure.
Log file analysis without enterprise tools
Use Bash, AWK, Python, and Cloudflare or Nginx access logs to measure bot versus human crawling, status codes, and crawl-budget allocation.
Core Web Vitals in 2026: what actually moves the needle
Three years since CWV became a ranking signal. Here's what the data shows actually matters — and what's been overhyped.
The technical SEO audit checklist behind every tool on this site
A detailed walk-through of the 40-point audit process that forms the foundation of every engagement — including what most tools miss.
Tools
⚡ xEO Score Checker
Paste any URL, see how Google, AI crawlers, and answer engines each read it.
🔗 Broken Link Checker
Check every link on a page: which work, which redirect, which are broken.
🕷️ robots.txt AI Crawler Checker
See exactly which AI crawlers (GPTBot, ClaudeBot...) your robots.txt allows or blocks.
🚫 robots.txt Generator
Pick allow or block for each crawler, add your sitemap, copy the file.
🧬 Structured Data (JSON-LD) Checker
Validate your JSON-LD schema and catch errors before Google does.
✨ JSON-LD / Schema Generator
Fill a form, get valid JSON-LD for Article, FAQPage, Product, and more.
🗺️ Sitemap Health Checker
Audit your sitemap.xml for broken entries, missing pages, and crawlability issues.
🗺️ XML Sitemap Generator
Paste a list of URLs, get a valid sitemap.xml instantly.
🌍 hreflang Tag Generator
Generate reciprocal hreflang annotations for HTML, HTTP headers, or XML sitemaps.
↪️ 301 Redirect Generator
Turn URL maps into ready-to-use Apache, Nginx, Vercel, Netlify, Cloudflare, or Next.js rules.
⚡ PageSpeed & Core Web Vitals Checker
Run Google Lighthouse and inspect performance score, LCP, INP, CLS, and actionable diagnostics.
📡 Bot Traffic & Crawl Budget Analyzer
Parse access logs locally to isolate search bots, AI crawlers, humans, errors, and hot paths.
Courses
SEO Starter Guide — Google Search Central
Google's foundational guide to making content discoverable, understandable, and useful in Search. It establishes the principles behind titles, links, images, structured content, and sustainable optimization.
Crawling & Indexing Documentation — Google Search Central
A practical documentation path for diagnosing discovery, crawl budget, canonicalization, robots.txt, sitemaps, and indexing problems using Google's own terminology and tools.
Technical SEO and Site Audit — Semrush Academy
A vendor-led but practical audit curriculum covering technical issue discovery, prioritisation, internal linking, crawlability, and the workflow required to turn a crawl into an implementation plan.
SEO Training Course for Beginners — Ahrefs
A clear, example-driven course from Ahrefs covering keyword research, on-page SEO, link building, and technical fundamentals without requiring a subscription to follow the lessons.
Search Console Training — Google Search Central
Official Google guidance for using Search Console to monitor coverage, URL inspection, crawl issues, performance, and indexing quality inside a real SEO workflow.
Structured Data and Rich Results — Google Search Central
Official Google guidance on exposing meaning and entity relationships with schema markup, JSON-LD, and rich-result implementation best practices.