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Free Courses From the People Who Build Search

Official and high-signal learning paths for SEO, GEO, AEO, AI Overviews, Schema.org, JSON-LD, and modern search visibility. This is a practical reference list for people who want the real systems, not fluff.

Start with what you need

Fundamentals

Search, indexation, crawling, and visibility basics.

Technical SEO

Core systems, audits, performance, and site health.

AI Search

GEO, AEO, schema, answer engines, and citations.

Next.js

Rendering, metadata, SSR, and SEO in modern apps.

Choose your level

Beginner

  • SEO Starter Guide
  • Search Essentials
  • Google Business Profile Learning

Intermediate

  • Search Console Training
  • Structured Data and Rich Results
  • Search Quality Rater Guidelines

Advanced

  • JavaScript SEO Basics
  • Technical SEO System Track
  • GEO, AEO & LLM Visibility Track

Best route for learners

Start from zero

Begin with the fundamentals, then move into technical health and Search Console diagnostics.

Work on content

Prioritise helpful-content guidance, quality frameworks, FAQPage, and answer-structure work.

Ship modern sites

Use JavaScript SEO, structured data, Core Web Vitals, and search-quality resources together.

Learning paths

These are curated learning paths: grouped course bundles that move from fundamentals to systems, then to answer engines and implementation.

technical seo

SEO Foundations Track

A practical beginning for anyone building a durable understanding of how search, ranking signals, and content quality fit together.

Includes

SEO Starter GuideSearch Console TrainingSEO for Beginners

Beginners, marketers, and founders who need a grounded starting point.

Explore track

technical seo

Technical SEO System Track

Crawling, indexing, structured data, site architecture, and the workflow required to resolve real production issues.

Includes

Crawling & Indexing DocumentationSearch Console TrainingStructured Data and Rich Results

SEOs, developers, and teams owning the technical health of live sites.

Explore track

aeo geo

AI Search & Answer Engine Track

How to structure content for helpfulness, entities, AI summaries, and answer surfaces without relying on gimmicks.

Includes

Google AI Overviews and Helpful Content GuidanceSearch Essentials for AI FeaturesContent Marketing Certification

Editors, content teams, AEO and GEO specialists, and search strategists.

Explore track

nextjs seo

Next.js Search Experience Track

Modern JavaScript SEO, rendering strategy, metadata design, performance, and the technical checks that keep app sites discoverable.

Includes

JavaScript SEO BasicsNext.js Learn: SEO and MetadataCore Web Vitals and Page Experience

Developers, product teams, and technical SEOs shipping modern frontend experiences.

Explore track

local seo

Local Visibility Track

Maps, reviews, profile systems, local trust signals, and the operational routines behind location-based discovery.

Includes

Google Business Profile Learning ResourcesGoogle Business Profile EssentialsLocal SEO Course

Local businesses, multi-location teams, agencies, and local marketing operators.

Explore track

aeo geo

GEO, AEO & LLM Visibility Track

The modern answer-engine curriculum: helpful content, entity clarity, structured data, and the logic behind AI-driven visibility.

Includes

Google AI Overviews and Helpful Content GuidanceSearch Essentials for AI FeaturesSearch Quality Rater Guidelines

Content teams, strategists, editorial leads, and teams optimizing for AI-generated answer surfaces and LLM discovery.

Explore track

technical seo

Search Quality & Trust Track

The backbone of durable visibility: search essentials, ranking systems, quality frameworks, and the trust signals that keep pages reliable and usable.

Includes

Search EssentialsHow Search Works and Ranking SystemsSearch Quality Rater Guidelines

SEOs, editors, strategists, and teams that want to understand why trustworthy search experiences win over shortcuts.

Explore track

36 courses available

Official sources, carefully curated

Topics

Price

Level

Format

Source

Provider

Google Search CentralFree

SEO Starter Guide

Google's foundational guide to making content discoverable, understandable, and useful in Search. It establishes the principles behind titles, links, images, structured content, and sustainable optimization.

Best for

Site owners, marketers, developers, and anyone responsible for organic search who wants an official baseline before using specialist tools.

SEO FundamentalsOn-page SEOCrawlability

Learning outcomes

  • How Google discovers and understands pages
  • How to create useful titles, snippets, links, and image context

Duration

Self-paced · 2-4 hours

Level

Beginner

Details Start course
Google Search CentralFree

Crawling & Indexing Documentation

A practical documentation path for diagnosing discovery, crawl budget, canonicalization, robots.txt, sitemaps, and indexing problems using Google's own terminology and tools.

Best for

Technical SEOs, engineers, and developers maintaining large, international, or JavaScript-rendered sites.

CrawlingIndexingRobots.txtSitemaps

Learning outcomes

  • How crawl discovery and scheduling work
  • How robots.txt, noindex, canonicals, and sitemaps interact

Duration

Self-paced · 4-8 hours

Level

Intermediate

Details Start course
Semrush AcademyCertificate optional

Technical SEO and Site Audit

A vendor-led but practical audit curriculum covering technical issue discovery, prioritisation, internal linking, crawlability, and the workflow required to turn a crawl into an implementation plan.

Best for

Working marketers, SEO specialists, and consultants who already understand basic SEO and want a repeatable audit workflow.

Technical AuditsPrioritisationInternal Linking

Learning outcomes

  • How to scope and run a technical audit
  • How to distinguish symptoms from root causes

Duration

Self-paced · 3-6 hours

Level

Intermediate

Details Start course
AhrefsFree

SEO Training Course for Beginners

A clear, example-driven course from Ahrefs covering keyword research, on-page SEO, link building, and technical fundamentals without requiring a subscription to follow the lessons.

Best for

New SEOs, founders, content teams, and developers who need a complete mental model before specialising.

Keyword ResearchContent SEOLink Building

Learning outcomes

  • How to map keywords to intent and pages
  • How to improve on-page relevance and content structure

Duration

Self-paced · ~2 hours

Level

Beginner

Details Start course
Semrush AcademyCertificate optional

Local SEO Course

A focused local-search curriculum on location relevance, Google Business Profile, citations, reviews, local content, and the measurement loop that turns visibility into visits and calls.

Best for

Local businesses, agencies, franchise teams, and marketers responsible for regional visibility.

Google Business ProfileReviewsLocal Content

Learning outcomes

  • How local intent changes keyword and landing-page strategy
  • How to structure and maintain business profile information

Duration

Self-paced · 3-5 hours

Level

Beginner

Details Start course
HubSpot AcademyCertificate optional

SEO Training Course

HubSpot's free training connects technical foundations, keyword research, content planning, backlinks, and reporting into a process that marketing teams can execute consistently.

Best for

Marketing generalists, content strategists, small businesses, and in-house teams building their first documented SEO process.

SEO StrategyContent PlanningReporting

Learning outcomes

  • How to perform foundational keyword and competitor research
  • How to build topic and content plans around intent

Duration

Self-paced · ~4 hours

Level

Beginner

Details Start course
Google Business ProfileFree

Google Business Profile Learning Resources

Google's official guidance for representing a business accurately in Search and Maps, including eligibility, profile ownership, business information, photos, reviews, and service-area businesses.

Best for

Business owners, local marketers, agencies, and support teams managing one or many locations.

Google MapsBusiness ProfilesLocal Trust

Learning outcomes

  • Eligibility and ownership requirements
  • How to maintain accurate business details and services

Duration

Self-paced · 2-4 hours

Level

All levels

Details Start course
Google Search CentralFree

Search Essentials for AI Features

Official Search Central guidance for creating helpful, accessible, well-structured content that can be discovered and used in modern Google search experiences, including AI-generated features.

Best for

Content leads, SEOs, subject-matter experts, and product teams preparing content for answer surfaces and AI-assisted search.

AEOHelpful ContentAI Search

Learning outcomes

  • How to write direct, independently useful answers
  • How experience and original evidence strengthen content

Duration

Self-paced · 2-5 hours

Level

Intermediate

Details Start course
HubSpot AcademyCertificate optional

Content Marketing Certification

A practical content strategy course covering planning, storytelling, promotion, measurement, and content reuse. It gives AEO and GEO teams the editorial discipline needed to publish useful answers consistently.

Best for

Content marketers, editorial teams, founders, and SEOs building a durable topical authority programme.

Content StrategyTopical AuthorityMeasurement

Learning outcomes

  • How to plan content around audience problems and business goals
  • How to create useful, distinctive, well-structured resources

Duration

Self-paced · ~6 hours

Level

Beginner

Details Start course
Google Search CentralFree

JavaScript SEO Basics

Google's official JavaScript SEO documentation for rendering, links, metadata, status codes, hydration, and progressive enhancement on application-driven websites.

Best for

Next.js and React developers, technical SEOs, and product engineers responsible for organic acquisition.

JavaScript SEORenderingMetadata

Learning outcomes

  • How Google processes JavaScript-rendered pages
  • How to keep links, titles, descriptions, and canonicals crawlable

Duration

Self-paced · 2-4 hours

Level

Intermediate

Details Start course
Vercel / Next.jsFree

Next.js Learn: SEO and Metadata

Official Next.js learning material for building production pages with metadata, static generation, image handling, routing, and performance patterns that support search visibility.

Best for

React developers, full-stack engineers, and SEO specialists collaborating on Next.js websites.

Next.jsMetadata APIPerformance

Learning outcomes

  • How Next.js routing and rendering choices affect discoverability
  • How to define page metadata and social images systematically

Duration

Self-paced · 4-8 hours

Level

Intermediate

Details Start course
Google Search CentralFree

Core Web Vitals and Page Experience

Official guidance for measuring and improving LCP, INP, and CLS with field data, lab testing, and performance debugging practices that map cleanly to modern Next.js applications.

Best for

Frontend developers, technical SEOs, and teams responsible for conversion and organic performance.

Core Web VitalsLCPINPCLS

Learning outcomes

  • How field and lab data answer different questions
  • How to diagnose LCP, INP, and CLS issues

Duration

Self-paced · 3-6 hours

Level

Advanced

Details Start course
Google Search CentralFree

Search Console Training

Official Google guidance for using Search Console to monitor coverage, URL inspection, crawl issues, performance, and indexing quality inside a real SEO workflow.

Best for

SEOs, developers, marketing teams, and anyone responsible for technical health on a live website.

Search ConsoleIndex CoverageCrawl ErrorsPerformance

Learning outcomes

  • How to interpret Search Console performance and indexing reports
  • How to validate page indexing and canonical behavior

Duration

Self-paced · 2-5 hours

Level

Intermediate

Details Start course
Google Search CentralFree

Structured Data and Rich Results

Official Google guidance on exposing meaning and entity relationships with schema markup, JSON-LD, and rich-result implementation best practices.

Best for

Developers, technical SEOs, content teams, and teams implementing structured data for search and AI visibility.

Schema MarkupJSON-LDRich ResultsEntity SEO

Learning outcomes

  • How Schema.org and JSON-LD fit together in a real website
  • Which types are relevant to content, entities, and FAQs

Duration

Self-paced · 2-4 hours

Level

Intermediate

Details Start course
Google Business ProfileFree

Google Business Profile Essentials

Google’s official guidance for managing a Business Profile, local facts, service areas, photos, reviews, and listing health for local visibility.

Best for

Business owners, local agencies, multi-location teams, and marketers responsible for map visibility.

Business ProfileLocal TrustReviewsMaps

Learning outcomes

  • How to create and verify a complete Google Business Profile
  • How accurate NAP and service-area data affect local rankings

Duration

Self-paced · 2-4 hours

Level

Beginner

Details Start course
Google Search CentralFree

Google AI Overviews and Helpful Content Guidance

Official guidance on how Google evaluates content quality, helpfulness, and AI-assisted answer behavior in modern search experiences.

Best for

Content teams, editorial managers, SEOs, and anyone building answer-first content for Google and AI surfaces.

Helpful ContentAI OverviewsAEOGEO

Learning outcomes

  • How helpful, original, and user-centric content is evaluated
  • How AI-assisted search surfaces depend on clear entity and content structure

Duration

Self-paced · 2-5 hours

Level

Intermediate

Details Start course
Yoast AcademyFree

SEO for Beginners

Yoast's beginner-level SEO training explains the essentials of on-page optimization, content structure, technical basics, and the habits that make a site easier to understand and rank.

Best for

Beginners, bloggers, founders, and marketing teams starting from scratch with SEO learning.

SEO BasicsOn-page SEOContent Structure

Learning outcomes

  • How search intent and page structure affect rankings
  • How titles, headings, and internal links support clarity

Duration

Self-paced · 2-3 hours

Level

Beginner

Details Start course
Moz AcademyFree

30 Days of SEO

Moz's structured 30-day training introduces ranking factors, technical essentials, and practical workflows for improving organic visibility over time.

Best for

SEOs, content teams, agencies, and founders who want a methodical education path.

SEO FundamentalsTechnical SetupLearning Plan

Learning outcomes

  • How to build a steady SEO learning plan for a real site
  • How technical and content improvements interact in rankings

Duration

Self-paced · 4 weeks

Level

Beginner

Details Start course
Wix LearnFree

SEO Learning Path

Wix's SEO education covers basics, content, website structure, and optimization steps for small businesses and content creators.

Best for

Small businesses, creators, and non-technical site owners building a first SEO foundation.

Website SEOSmall BusinessContent Basics

Learning outcomes

  • How to structure a site for search visibility
  • How to optimise titles, metadata, and internal linking

Duration

Self-paced · 2-4 hours

Level

Beginner

Details Start course
Rank MathFree

Rank Math SEO Course

Rank Math provides a practical SEO course focused on content SEO, technical setup, and plugin-driven implementation for WordPress teams.

Best for

WordPress users, marketing teams, and content managers who need implementation guidance in context.

WordPress SEOTechnical SetupPlugin Guidance

Learning outcomes

  • How to optimise WordPress pages and posts for search
  • How metadata, sitemaps, and schema fit into an SEO workflow

Duration

Self-paced · 2-4 hours

Level

Beginner

Details Start course
LinkedIn LearningFree to audit / subscription varies

Search Engine Optimization (SEO) Topics

LinkedIn Learning's SEO topic hub gathers structured lessons on search fundamentals, optimization, analytics, and strategic planning.

Best for

Professionals, teams, and marketers seeking a broad search-learning library and deeper context.

SEO FundamentalsStrategyAnalytics

Learning outcomes

  • How SEO fits into broader digital marketing strategy
  • How to reason about keyword intent and content planning

Duration

Variable · course library

Level

All levels

Details Start course
CourseraFree to audit / subscription varies

SEO Specializations and Courses

Coursera hosts multiple university and professional SEO programmes across fundamentals, digital strategy, and content optimisation.

Best for

Students, career switchers, and professionals who want a structured academic environment and a longer learning arc.

SEO StrategyDigital MarketingLearning Path

Learning outcomes

  • How SEO fits within broader digital marketing and business strategy
  • How to compare university and professional programmes by scope and depth

Duration

Variable

Level

All levels

Details Start course
edXCertificate optional

Search Engine Optimization Courses

edX lists SEO and digital marketing courses from major institutions and organisations, making it a useful directory for academically structured learning.

Best for

Students, professionals, and teams who want academic structure or university-aligned learning paths.

Digital MarketingSearch FundamentalsAcademic Learning

Learning outcomes

  • How to locate credible institutional SEO courses
  • How academic programmes differ from industry training

Duration

Variable

Level

All levels

Details Start course
Ahrefs AcademyFree

Ahrefs Academy Search and Traffic Learning

Ahrefs Academy offers structured lessons covering search traffic, SEO fundamentals, and practical workflows for website growth.

Best for

SEOs, marketers, agencies, and analysts who want evidence-based insights with a practical workflow.

Search TrafficAnalyticsSEO Workflow

Learning outcomes

  • How to interpret search traffic and keyword opportunities
  • How to connect SEO work to measurable growth decisions

Duration

Self-paced · variable

Level

Beginner

Details Start course
SEO.comFree

Best SEO Courses and Training Roundups

SEO.com curates a practical round-up of SEO courses and training resources so readers can compare learning paths by style, format, and depth.

Best for

Learners comparing course options, content teams, and marketers evaluating training providers.

Course DiscoveryLearning ComparisonSEO Industry

Learning outcomes

  • How to compare educational programmes across providers
  • How to separate trustworthy course content from noise and hype

Duration

Variable

Level

All levels

Details Start course
Microsoft LearnFree

SEO Best Practices

Official Microsoft documentation on search quality, indexing realities, content discoverability, and practical SEO best practices for modern websites.

Best for

Developers, marketers, and teams wanting official search-quality guidance from a major technology platform.

SEO Best PracticesCrawlabilityTechnical Search

Learning outcomes

  • How discoverability is influenced by technical structure and quality signals
  • How to reason about search visibility with clarity and evidence

Duration

Self-paced · 1-3 hours

Level

Beginner

Details Start course
Bing Webmaster ToolsFree

Bing Webmaster Guidance

Official Bing guidance covering webmaster standards, indexing expectations, crawlability, and search-quality principles for websites and publishers.

Best for

SEOs, publishers, agencies, and teams operating websites that need cross-engine visibility.

Bing SEOIndexingWebmaster Guidelines

Learning outcomes

  • How major search engines think about crawlability and quality
  • How webmaster guidelines differ across engines and contexts

Duration

Self-paced · 1-2 hours

Level

Beginner

Details Start course
Google Search CentralFree

Search Essentials

Google's official baseline for what makes content and pages eligible, useful, and trustworthy across the standard search ecosystem.

Best for

Site owners, content teams, and SEOs who want the official baseline before building advanced strategies.

Search EssentialsQualityTrust Signals

Learning outcomes

  • What Google considers a high-quality, compliant page
  • How useful, accessible, and transparent content supports credibility

Duration

Self-paced · 1-3 hours

Level

Beginner

Details Start course
Google Search CentralFree

How Search Works and Ranking Systems

Official Google material explaining the broad mechanics of ranking, discovery, and systems that influence how pages are retrieved and evaluated.

Best for

SEOs, strategists, content teams, and technical stakeholders who want deeper search-context understanding.

Search MechanicsRanking SystemsDiscovery

Learning outcomes

  • How web discovery, indexing, and evaluation work together
  • Why search is a system rather than a single factor

Duration

Self-paced · 2-4 hours

Level

Intermediate

Details Start course
Google Search CentralFree

Search Quality Rater Guidelines

Google's public quality framework that explains how human raters assess helpfulness, expertise, trust, relevance, and user satisfaction in search results.

Best for

SEOs, editorial teams, content strategists, and teams optimizing for trust, relevance, and answer quality.

Quality Rater GuidelinesHelpful ContentSearch Quality

Learning outcomes

  • What Google means by helpfulness, relevance, and reliability
  • How trust, expertise, and user satisfaction affect perceived quality

Duration

Self-paced · 2-4 hours

Level

Intermediate

Details Start course
Schema.orgFree

Schema.org Learning and Vocabulary Reference

The canonical reference for machine-readable markup, entities, and structured data vocabulary that supports search understanding and answer generation.

Best for

Developers, technical SEOs, and teams implementing structured data or entity-based content systems.

Schema.orgJSON-LDEntity SEO

Learning outcomes

  • How structured data communicates meaning to machines
  • How entity models and vocabulary support answer quality

Duration

Self-paced · 2-4 hours

Level

Intermediate

Details Start course
Google Search CentralFree

FAQPage Structured Data Guide

Official guidance for implementing FAQPage markup in a precise, useful way that supports answer visibility without creating misleading or low-value pages.

Best for

Developers, technical SEOs, and content teams publishing support pages, explainers, and structured help articles.

FAQPageStructured DataAnswer UX

Learning outcomes

  • When FAQ markup is appropriate and when it is not
  • How to keep FAQ content useful and truthful

Duration

Self-paced · 1-2 hours

Level

Intermediate

Details Start course
Google Search CentralFree

Image SEO and Media Best Practices

Official guidance for making images discoverable, understandable, and useful across Search while keeping file quality and accessibility in check.

Best for

Content teams, developers, ecommerce operators, and digital publishers with image-heavy pages.

Image SEOAlt TextMedia Discovery

Learning outcomes

  • How image context affects discoverability
  • How alt text, captions, and page context support accessibility and search

Duration

Self-paced · 1-2 hours

Level

Beginner

Details Start course
Google Search CentralFree

AI Overviews and Search Features

Official Google documentation on AI-generated overview features, answer formatting, and what good search experience design looks like in a generative environment.

Best for

Content teams, SEOs, and editors working on modern answer surfaces and AI-assisted discovery.

AI OverviewsAnswer UXModern Search

Learning outcomes

  • How AI answer surfaces shape user expectations
  • Why answer clarity and source quality matter more than keyword density

Duration

Self-paced · 1-3 hours

Level

Intermediate

Details Start course
Google Search CentralFree

Creating Helpful, Reliable Content

Official guidance on helpfulness, originality, expertise, and trustworthy content production for search and answer surfaces.

Best for

Writers, editors, strategists, and teams designing content for search, AI citation, and answer surfaces.

Helpful ContentAuthoritativenessContent Quality

Learning outcomes

  • How Google defines helpful and people-first content
  • Why quality signals and originality matter for trust and relevance

Duration

Self-paced · 1-3 hours

Level

Beginner

Details Start course
Semrush AcademyCertificate optional

SEO Foundations and Academy Path

Semrush Academy's general learning catalogue includes a mix of SEO foundations, audits, and strategy training across on-page, content, and technical SEO topics.

Best for

Analysts, agencies, marketers, and in-house teams using SEO tools in their workflow.

SEO FoundationsAudit WorkflowStrategy

Learning outcomes

  • How SEO learning fits into a practical audit workflow
  • How to connect keyword analysis with implementation priorities

Duration

Self-paced · variable

Level

Beginner

Details Start course

Know a free or paid official course that belongs here? Let us know — this list is reviewed and updated as new official programs launch.